{"id":47,"date":"2021-03-08T13:40:49","date_gmt":"2021-03-08T12:40:49","guid":{"rendered":"https:\/\/www.hotelsandbusiness.com\/en\/?page_id=47"},"modified":"2022-08-18T18:44:44","modified_gmt":"2022-08-18T16:44:44","slug":"concept","status":"publish","type":"page","link":"https:\/\/www.hotelsandbusiness.com\/en\/concept\/","title":{"rendered":"Concept"},"content":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;35&#8243; css=&#8221;.vc_custom_1632760523799{padding-top: 27% !important;padding-bottom: 26% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;OUR CONCEPT&#8221; font_container=&#8221;tag:h1|font_size:24px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;A WIN-WIN PARTNERSHIP BASED ON SPECIFIC SOLUTIONS&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text]<\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: arial, helvetica, sans-serif; font-size: 18px; color: #000000;\">Building a special relationship with our customers, loving the companies who put their trust in us, talking about our wealth of experience and places we like on a daily basis: this is the Hotels &amp; Business motto.<\/span><\/p>\n<p>[\/vc_column_text][vc_empty_space height=&#8221;30px&#8221;][\/vc_column][\/vc_row][vc_row gap=&#8221;15&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;38&#8243; primary_title=&#8221;LUXURY HOTEL SALES REPRESENTATION FRANCE&#8221; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;LUXURY HOTELS SALES AND SERVICES&#8221; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Leisure Retail : training and presentation, fam trip, co-marketing activities with t<\/span><span style=\"color: #000000; font-family: arial, helvetica, sans-serif;\">ourism offices and airlines<\/span><br \/>\n<span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Leisure Wholesalers : Development of specific action plans with tour operators, both OTA&#8217;s and traditional tour operators<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Corporate segment: RFP, TMC&#8217;s, consortia<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Mice : product knowledge, tradeshows participation, RFP&#8217;s<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Active presence at selected trade fairs and public shows<\/span><br \/>\n<span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Sales promotion: incentives, challenges, familiarisation tour<\/span><\/p>\n<p>[\/vc_hoverbox][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;39&#8243; primary_title=&#8221;STRATEGIC DEVELOPMENT&#8221; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;STRATEGIC DEVELOPMENT&#8221; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px;\">\u2022 Development of a market-specific business strategy\u00a0<\/span><br \/>\n<span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px;\">\u2022\u00a0Development of a pricing strategy suitable for the competitive environment<\/span><br \/>\n<span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px;\">\u2022 Monitoring of commercial actions and monthly reporting<\/span><br \/>\n<span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px;\">\u2022\u00a0Source of proposals tailored to our local markets<\/span><\/p>\n<p><span style=\"color: #000000; font-family: arial, helvetica, sans-serif; font-size: 16px;\">\u2022 Implementation of an action plan in line with the hotel&#8217;s overall development<\/span>[\/vc_hoverbox][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;40&#8243; primary_title=&#8221;MARKETING &amp; STRATEGIES 2.0&#8243; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;MARKETING &amp; STRATEGIES 2.0&#8243; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Implementation and monitoring of webinars<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022\u00a0Targeted newsletters<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Development of theme packages<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022\u00a0Social media presence and management<\/span><\/p>\n<p>[\/vc_hoverbox][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;15px&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row&#8221; gap=&#8221;15&#8243;][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;42&#8243; primary_title=&#8221;COMMUNICATION &amp; PRESS RELATIONS&#8221; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;COMMUNICATION &amp; PRESS RELATIONS&#8221; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; hover_background_color=&#8221;custom&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; hover_custom_background=&#8221;#dddddd&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Development of a communications strategy and a PR plan<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Organisation of targeted press trips \/ Monitoring of feedback<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Ad-hoc press releases<\/span><\/p>\n<p>[\/vc_hoverbox][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;43&#8243; primary_title=&#8221;TRAINING&#8221; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;TRAINING&#8221; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 On-site sessions: hotels, schools, training centres<\/span><br \/>\n<span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022\u00a0Training modules: \u201cprofessional expertise, from theory to practice\u201d<\/span><br \/>\n<span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Supporting change or the commercial restructuring of a hotel<\/span><br \/>\n<span style=\"font-size: 16px; font-family: arial, helvetica, sans-serif; color: #000000;\">\u2022 Training in English \/ French tailored to hospitality and tourism<\/span><\/p>\n<p>[\/vc_hoverbox][\/vc_column][vc_column width=&#8221;1\/3&#8243;][vc_hoverbox image=&#8221;44&#8243; primary_title=&#8221;GEOGRAPHICAL EXPERTISE&#8221; primary_title_font_container=&#8221;font_size:24px|color:%23ffffff&#8221; primary_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; primary_title_css_animation=&#8221;fadeInDown&#8221; hover_title=&#8221;GEOGRAPHICAL EXPERTISE&#8221; hover_align=&#8221;left&#8221; hover_title_font_container=&#8221;font_size:18px&#8221; hover_title_google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; shape=&#8221;square&#8221; css_animation=&#8221;fadeInDown&#8221; use_custom_fonts_primary_title=&#8221;true&#8221; use_custom_fonts_hover_title=&#8221;true&#8221; el_class=&#8221;hoverbox-fixed-row&#8221;]<\/p>\n<p style=\"text-align: left;\"><span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 France and French-speaking countries<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022 Wider Europe: either directly, or via our network of partners<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022\u00a0Italy, Spain, England, Germany, The Netherlands, Russia, Eastern Europe<\/span><br \/>\n<span style=\"font-family: arial, helvetica, sans-serif; color: #000000; font-size: 16px;\">\u2022\u00a0Fully bilingual French\/English, Italian, Spanish<\/span><\/p>\n<p>[\/vc_hoverbox][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;100px&#8221;][\/vc_column][\/vc_row]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=&#8221;stretch_row&#8221; full_height=&#8221;yes&#8221; parallax=&#8221;content-moving&#8221; parallax_image=&#8221;35&#8243; css=&#8221;.vc_custom_1632760523799{padding-top: 27% !important;padding-bottom: 26% !important;}&#8221;][vc_column][vc_custom_heading text=&#8221;OUR CONCEPT&#8221; font_container=&#8221;tag:h1|font_size:24px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221;][\/vc_column][\/vc_row][vc_row][vc_column][vc_empty_space height=&#8221;30px&#8221;][vc_custom_heading text=&#8221;A WIN-WIN PARTNERSHIP BASED ON SPECIFIC SOLUTIONS&#8221; font_container=&#8221;tag:h2|font_size:24px|text_align:center|color:%23000000&#8243; google_fonts=&#8221;font_family:Roboto%20Slab%3A100%2C300%2Cregular%2C700|font_style:400%20regular%3A400%3Anormal&#8221; css_animation=&#8221;fadeInDown&#8221;][vc_column_text] Building a special relationship with our customers, loving the companies who put their trust in us, talking about our wealth of experience and places we like on a daily &hellip; <a href=\"https:\/\/www.hotelsandbusiness.com\/en\/concept\/\" title=\"Concept\" class=\"read-more\">Read More<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-47","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Concept - Hotel Business Representation - Hotels and Business<\/title>\n<meta name=\"description\" content=\"To ensure our customers a commercial and marketing visibility in France and Europe, to develop their image and their sales.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.hotelsandbusiness.com\/en\/concept\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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